The heretical view states that advertising objectives should always be stated in terms of _____.
A) awareness levels
B) attitude change
C) purchase intention
D) sales or market share gains
E) creating brand loyalty

Question

The heretical view states that advertising objectives should always be stated in terms of _____.
A) awareness levels 
B) attitude change 
C) purchase intention 
D) sales or market share gains 
E) creating brand loyalty

Quizplus · Accepted Answer

The heretical view challenges the traditional advertising objectives of creating brand awareness, changing attitudes or creating brand loyalty, and proposes that advertising should be aimed solely at generating sales or market share gains.

The Heretical View States That Advertising Objectives Should Always Be