John is the marcom manager at a major consumer packaged goods manufacturer.He feels that marcom objectives should be stated in terms of sales or market share gains and that failure to do so is a cop-out.Which view is John espousing?
A) traditional view
B) common view
C) heretical view
D) revolutionary view
E) controversial view

Question

John is the marcom manager at a major consumer packaged goods manufacturer.He feels that marcom objectives should be stated in terms of sales or market share gains and that failure to do so is a cop-out.Which view is John espousing? 
A) traditional view 
B) common view 
C) heretical view 
D) revolutionary view 
E) controversial view

Quizplus · Accepted Answer

John is espousing a heretical view because he believes that marcom objectives should be directly linked to sales or market share gains, which challenges the traditional view that focuses on other factors such as building brand awareness or improving customer relationships.

John Is the Marcom Manager at a Major Consumer Packaged