Advertisers obtain consumer loyalty by providing a brand that meets the needs of the consumers and _____.
A) by continually advertising the brand's merits
B) by stressing the price
C) by stating the unfavorable attributes of the major competitor
D) by using sales promotion
E) All of these are correct.

Question

Advertisers obtain consumer loyalty by providing a brand that meets the needs of the consumers and _____.
A) by continually advertising the brand's merits 
B) by stressing the price 
C) by stating the unfavorable attributes of the major competitor 
D) by using sales promotion 
E) All of these are correct.

Quizplus · Accepted Answer

Advertisers obtain consumer loyalty by providing a brand that meets the needs of the consumers and by continually advertising the brand's merits. Although stressing the price and stating the unfavorable attributes of the major competitor may influence consumer behavior, they are not necessarily strategies for obtaining loyalty. Sales promotion may be a short-term tactic, but it is not a sustainable long-term solution for obtaining consumer loyalty.

Advertisers Obtain Consumer Loyalty by Providing a Brand That Meets