Good objectives set precise,quantitative yardsticks of what a marcom program hopes to accomplish,or _____.
A) achieve management consensus
B) guide subsequent marcom decisions
C) provide standards
D) outline specific strategies
E) set budgeting method

Question

Good objectives set precise,quantitative yardsticks of what a marcom program hopes to accomplish,or _____.
A) achieve management consensus 
B) guide subsequent marcom decisions 
C) provide standards 
D) outline specific strategies 
E) set budgeting method

Quizplus · Accepted Answer

Good objectives provide standards that can be used to measure the success of a marketing communication program. They set specific, measurable goals that help guide subsequent marketing decisions and achieve management consensus. The objectives also serve as a basis for outlining specific strategies and determining budgeting methods.

Good Objectives Set Precise,quantitative Yardsticks of What a Marcom Program