Once brand-specific beliefs and attitudes are formed as the outcome from firsthand product usage experience,subsequent marketing communications _____.
A) are not necessary
B) should increase in intensity
C) should decrease in intensity
D) serve to guarantee brand loyalty
E) serve to reinforce the consumers' beliefs and attitudes

Question

Once brand-specific beliefs and attitudes are formed as the outcome from firsthand product usage experience,subsequent marketing communications _____.
A) are not necessary 
B) should increase in intensity 
C) should decrease in intensity 
D) serve to guarantee brand loyalty 
E) serve to reinforce the consumers' beliefs and attitudes

Quizplus · Accepted Answer

Subsequent marketing communications should serve to reinforce the consumers' beliefs and attitudes that were formed from their firsthand product usage experience. This helps to strengthen brand loyalty and maintain a positive image of the brand in the minds of consumers.

Once Brand-Specific Beliefs and Attitudes Are Formed as the Outcome