One reason why it is essential that objectives be established prior to making marcom implementation decisions is that objectives provide _____ against which results can be measured.
A) management consensus
B) guidelines
C) standards
D) effects
E) a hierarchy

Question

One reason why it is essential that objectives be established prior to making marcom implementation decisions is that objectives provide _____ against which results can be measured.
A) management consensus 
B) guidelines 
C) standards 
D) effects 
E) a hierarchy

Quizplus · Accepted Answer

Objectives provide standards against which results can be measured, allowing for the evaluation of the effectiveness of the marketing communications implementation.

One Reason Why It Is Essential That Objectives Be Established