Which of the following is a step in the hierarchy-of-effects model?
A) unawareness
B) expectations
C) trial
D) beliefs
E) All of these are correct.

Question

Which of the following is a step in the hierarchy-of-effects model? 
A) unawareness 
B) expectations 
C) trial 
D) beliefs 
E) All of these are correct.

Quizplus · Accepted Answer

All of these steps are included in the hierarchy-of-effects model. Awareness leads to knowledge and beliefs, which then lead to attitudes and expectations. This can then lead to trial and ultimately, to adoption or rejection of a product or service.

Which of the Following Is a Step in the Hierarchy-Of-Effects