Which is the top rung on the hierarchy of marcom effects?
A) awareness
B) beliefs
C) attitudes
D) expectations
E) brand loyalty

Question

Which is the top rung on the hierarchy of marcom effects? 
A) awareness 
B) beliefs 
C) attitudes 
D) expectations 
E) brand loyalty

Quizplus · Accepted Answer

Brand loyalty is the highest rung on the hierarchy of marcom effects as it reflects a deep commitment and attachment to a brand beyond just awareness, beliefs, attitudes or expectations. Brand loyalty indicates a repeat purchase behavior driven by positive experiences and emotional connections with the brand.

Which Is the Top Rung on the Hierarchy of Marcom