Why is the ultimate objective to achieve brand loyal consumers?
A) It is much cheaper to retain present customers than it is to continuously prospect for new ones.
B) Competitors will go out of business once consumers are loyal to your brand.
C) Switching costs are too high for consumers once they become brand loyal.
D) Brand loyal consumers are a "captive audience," which reduces marcom expenditures in the future.
E) Brand loyal consumers are more satisfied consumers.

Question

Why is the ultimate objective to achieve brand loyal consumers? 
A) It is much cheaper to retain present customers than it is to continuously prospect for new ones. 
B) Competitors will go out of business once consumers are loyal to your brand. 
C) Switching costs are too high for consumers once they become brand loyal. 
D) Brand loyal consumers are a "captive audience," which reduces marcom expenditures in the future. 
E) Brand loyal consumers are more satisfied consumers.

Quizplus · Accepted Answer

It is much cheaper to retain present customers than it is to continuously prospect for new ones. By achieving brand loyal consumers, companies can reduce their marketing expenses, increase revenue from repeat purchases, and benefit from positive word-of-mouth advertising.

Why Is the Ultimate Objective to Achieve Brand Loyal Consumers