Which of the following is an example of a marcom goal from which marcom objectives can be derived?
A) Facilitate the successful introduction of new brands.
B) Create brand awareness.
C) Increase customer loyalty.
D) Generate sales leads.
E) All of these are correct.

Question

Which of the following is an example of a marcom goal from which marcom objectives can be derived? 
A) Facilitate the successful introduction of new brands. 
B) Create brand awareness. 
C) Increase customer loyalty. 
D) Generate sales leads. 
E) All of these are correct.

Quizplus · Accepted Answer

All of these options are examples of marcom goals from which specific marcom objectives can be derived. Facilitating the introduction of new brands could involve objectives such as developing a launch campaign or securing media coverage. Creating brand awareness might involve objectives such as increasing social media followers or securing advertising placements. Increasing customer loyalty could involve objectives such as creating a loyalty program or hosting customer appreciation events. Generating sales leads could involve objectives such as developing targeted email campaigns or attending industry trade shows.

Which of the Following Is an Example of a Marcom