The percentage of sales method is the advertising budgeting procedure considered to be the most logical.

Name: The percentage of sales method is the advertising budgeting procedure considered to be the most logical.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

The percentage of sales method is the advertising budgeting procedure considered to be the most logical.

Quizplus · Accepted Answer

The percentage of sales method, while popular for its simplicity, is not considered the most logical because it bases the advertising budget on sales, which can lead to decreased advertising when sales fall, potentially exacerbating the downturn instead of stabilizing or increasing sales.

The Percentage of Sales Method Is the Advertising Budgeting Procedure Considered