The first step of the objective-and-task method is _____.
A) assessing the communications functions
B) establishing specific marketing objectives that need to be accomplished
C) determining advertising's role in the total communication mix
D) establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives
E) establish the budget based on estimates of expenditures required to accomplish the advertising goals

Question

The first step of the objective-and-task method is _____.
A) assessing the communications functions 
B) establishing specific marketing objectives that need to be accomplished 
C) determining advertising's role in the total communication mix 
D) establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives 
E) establish the budget based on estimates of expenditures required to accomplish the advertising goals

Quizplus · Accepted Answer

The first step of the objective-and-task method is to establish specific marketing objectives that need to be accomplished.

The First Step of the Objective-And-Task Method Is _____