In using the objective-and-task method of budgeting,Volkswagen determined that it had to substantially increase consumer awareness of the Golf and Jetta brand names.This would be included in which step of the budgeting process?
A) Establish specific marketing objectives
B) assess the communication functions that must be performed
C) determine advertising's role in the total communication mix
D) establish specific advertising goals in terms of measurable communication response
E) establish the budget

Question

In using the objective-and-task method of budgeting,Volkswagen determined that it had to substantially increase consumer awareness of the Golf and Jetta brand names.This would be included in which step of the budgeting process? 
A) Establish specific marketing objectives 
B) assess the communication functions that must be performed 
C) determine advertising's role in the total communication mix 
D) establish specific advertising goals in terms of measurable communication response 
E) establish the budget

Quizplus · Accepted Answer

The Answer of In using the objective-and-task method of budgeting,Volkswagen determined that it had to substantially increase consumer awareness of the Golf and Jetta brand names.This would be included in which step of the budgeting process? 
A) Establish specific marketing objectives 
B) assess the communication functions that must be performed 
C) determine advertising's role in the total communication mix 
D) establish specific advertising goals in terms of measurable communication response 
E) establish the budget

In Using the Objective-And-Task Method of Budgeting,Volkswagen Determined That It