In the _____ method,only the funds that remain after budgeting for everything else are spent on advertising.
A) competitive parity
B) affordability
C) objective-and-task
D) arbitrary allocation
E) percentage-of-sales

Question

In the _____ method,only the funds that remain after budgeting for everything else are spent on advertising.
A) competitive parity 
B) affordability 
C) objective-and-task 
D) arbitrary allocation 
E) percentage-of-sales

Quizplus · Accepted Answer

The method described is the affordability method, where a company determines how much it can afford to spend on advertising after budgeting for all other necessary expenses.

In the _____ Method,only the Funds That Remain After Budgeting