The ratio of a specific brand's revenues to the total revenues in the product category is known as that brand's _____.
A) share of market (SOM)
B) share of sales (SOS)
C) share of voice (SOV)
D) share of state (SOS)
E) share of money (SOM)

Question

The ratio of a specific brand's revenues to the total revenues in the product category is known as that brand's _____.
A) share of market (SOM) 
B) share of sales (SOS) 
C) share of voice (SOV) 
D) share of state (SOS) 
E) share of money (SOM)

Quizplus · Accepted Answer

Share of Market (SOM) is the ratio of a specific brand's revenues to the total revenues in the product category. Share of Sales (SOS) refers to the percentage of total sales within a specific market that a particular company or brand commands. Share of Voice (SOV) is the measurement of the brand's advertising impact against its competitors. Share of State (SOS) and Share of Money (SOM) are not relevant terms in marketing.

The Ratio of a Specific Brand's Revenues to the Total