The fact that a brand's advertising must compete for the consumer's recall with the advertising from competitive brands is a situation known as _____.
A) share of voice
B) competitive interference
C) competitive voice
D) noise
E) clutter

Question

The fact that a brand's advertising must compete for the consumer's recall with the advertising from competitive brands is a situation known as _____.
A) share of voice 
B) competitive interference 
C) competitive voice 
D) noise 
E) clutter

Quizplus · Accepted Answer

Competitive interference refers to the situation where a brand's advertising must compete with the advertising of other brands for consumer attention and recall.

The Fact That a Brand's Advertising Must Compete for the Consumer's