When consumers have well-established brand preferences,as often happens during the decline stage of a product's life cycle,what is the most appropriate combination of advertising and price elasticity to apply?
A) build image via increased advertising
B) grow volume via price discounting
C) decrease advertising and discount prices
D) maintain the status quo
E) increase advertising and/or discount prices

Question

When consumers have well-established brand preferences,as often happens during the decline stage of a product's life cycle,what is the most appropriate combination of advertising and price elasticity to apply? 
A) build image via increased advertising 
B) grow volume via price discounting 
C) decrease advertising and discount prices 
D) maintain the status quo 
E) increase advertising and/or discount prices

Quizplus · Accepted Answer

The Answer of When consumers have well-established brand preferences,as often happens during the decline stage of a product's life cycle,what is the most appropriate combination of advertising and price elasticity to apply? 
A) build image via increased advertising 
B) grow volume via price discounting 
C) decrease advertising and discount prices 
D) maintain the status quo 
E) increase advertising and/or discount prices

When Consumers Have Well-Established Brand Preferences,as Often Happens During the Decline