_____ ads are ads for which the audience comprehends the advertiser's intended message; they are remembered,and they change the target audience's brand-related opinions or behavior.

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Sticky ads are memorable and effective in changing the target audience's brand-related perceptions and behavior. They are designed to create a lasting impact on the audience and persuade them to take action. Sticky ads are different from generic ads, which do not have a strong message or brand identity, or slice-of-life ads that depict everyday situations without a clear call-to-action. Advocacy ads, on the other hand, are designed to promote a specific cause or social issue, rather than a brand or product. Novel ads may have a unique concept or approach, but they may not necessarily be effective in conveying the intended message or changing the audience's behavior.

_____ Ads Are Ads for Which the Audience Comprehends the Advertiser's