Advertisements that violate the _____ feature fail to capture the brand's critical essence- its positioning strategy-or present excessive information that dilutes the message of the brand's essence.

Question

Quizplus · Accepted Answer

The feature being referred to is simplicity. Advertisements that violate simplicity fail to capture the essence of the brand's positioning strategy or present excessive information, which dilutes the message. Advertisements should be simple and focused, highlighting the critical essence of the brand's positioning strategy. Unexpectedness, novelty, concreteness, and credibility are also essential features but are not the focus of the question.

Advertisements That Violate the _____ Feature Fail to Capture the Brand's