Laddering involves short,one-on-one interviews that typically last between 5 to 10 minutes.

Name: Laddering involves short,one-on-one interviews that typically last between 5 to 10 minutes.
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Quizplus · Accepted Answer

Laddering is a technique used in marketing research to explore the values and motivations behind consumer decisions, often involving in-depth interviews rather than short ones, to understand the attributes, consequences, and personal values that drive consumer behavior.

Laddering Involves Short,one-On-One Interviews That Typically Last Between 5 to 10