Although not a typical practice in the ad industry when constructing creative briefs,it is desirable to indicate not only what objectives are to be accomplished but also _____.

Question

Quizplus · Accepted Answer

Indicating how achievement of the objectives will be measured is important in order to have a clear understanding of success and to ensure that the advertising efforts are effective. While the other options may also be valuable to include in a creative brief, measuring achievement is critical.

Although Not a Typical Practice in the Ad Industry When