Advertisements for athletic shoes often focus on technological features such as special shock-absorbing sole construction.What creative advertising style is being used when the advertising for a brand of athletic shoes focuses on a particular technological feature?

Question

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A particular technological feature being the focus of advertising for athletic shoes is an example of unique selling proposition advertising style, where advertisers highlight a unique feature of the product to differentiate it from competitors.

Advertisements for Athletic Shoes Often Focus on Technological Features Such