Levi's 501 and 502 jeans are advertised as casual clothes for fashion-conscious young people.In comparison,J.C.Penney advertises their Plain Pockets as no-nonsense and more economical than the name brands.J.C.Penney is practicing what type of advertising style?
A) resonance
B) unique selling proposition
C) brand image
D) emotional
E) generic
Correct Answer:
Verified
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Q43: Although not a typical practice in the
Q44: Which of the following is an advertising
Q45: Advertisements for athletic shoes often focus on
Q47: Those performing the "creative" function in the
Q48: The generic and preemptive creative strategies are
Q49: In the creative brief,the brand management team
Q50: Jif Peanut Butter has long used the
Q51: _ strategies do not necessarily use any
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