Jif Peanut Butter has long used the slogan "Choosy mothers choose Jif." This campaign does not directly challenge competitors but instead relies upon an understanding of the consumer's desire to be perceived as a good parent.Hence,in the sense that Jif is being advertised as the "good-parent peanut butter," what advertising style is being used?

Question

Quizplus · Accepted Answer

The slogan "Choosy mothers choose Jif" is an example of brand image advertising, as it seeks to associate the product with the positive image of being a good parent, rather than focusing on specific product features or comparisons to competitors.

Jif Peanut Butter Has Long Used the Slogan "Choosy Mothers