A manufacturer of automobiles that advertises as the only automobile where you can unlock the door with your thumb print,is using the _____ creative style.
A) preemptive
B) unique selling proposition
C) positioning
D) resonance
E) emotional
Correct Answer:
Verified
Q47: Those performing the "creative" function in the
Q48: The generic and preemptive creative strategies are
Q49: In the creative brief,the brand management team
Q50: Jif Peanut Butter has long used the
Q51: _ strategies do not necessarily use any
Q53: A document designed to channel copywriters' and
Q54: The brand image,resonance,and emotional creative strategies are
Q55: Beyond thoughts and feelings,the creative brief focuses
Q56: _ advertising appeals to consumers' needs for
Q57: Which of the following is the final
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