_____ advertising appeals to consumers' needs for tangible,physical,concrete benefits.

Question

Quizplus · Accepted Answer

Functionally-oriented advertising appeals to consumers' practical, tangible needs for benefits that they can experience directly. These benefits might include features such as price, quality, convenience, or effectiveness. Functionally-oriented advertising is often used for products that are intended to solve problems or provide useful solutions for consumers.

_____ Advertising Appeals to Consumers' Needs for Tangible,physical,concrete Benefits