Beyond thoughts and feelings,the creative brief focuses on the specific _____ the advertising campaign is designed to motivate in the target audience.

Question

Quizplus · Accepted Answer

The creative brief focuses on the specific action the advertising campaign is designed to motivate in the target audience. Thoughts, feelings, memories, cognitive connections, and attitudes may be considered in the development of the creative brief, but ultimately the end goal is to inspire a specific action.

Beyond Thoughts and Feelings,the Creative Brief Focuses on the Specific