Which creative style does not focus on product claims or brand images but rather seeks to present circumstances or situations that find counterparts in the real or imagine experiences of the target audience,attempting to match "patterns" in an advertisement with the target audience's stored experiences?

Question

Quizplus · Accepted Answer

The creative style that focuses on presenting circumstances or situations that find counterparts in the real or imagined experiences of the target audience and attempt to match "patterns" in an advertisement with the target audience's stored experiences is resonance. This approach aims to create a connection with the target audience by tapping into their emotions and experiences rather than simply making product claims or presenting brand images.

Which Creative Style Does Not Focus on Product Claims or Brand