A(n)_____ represents the linkages among brand attributes,the consequences obtained from using the brand,and the personal values that the consequences reinforce.

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A means-end chain is a technique used to understand the underlying motivations and connections between a consumer's values, product attributes, and the consequences of using the product. It shows the sequence of thoughts and emotions that lead a consumer from product attributes to desired benefits to personal values.

A(n)_____ Represents the Linkages Among Brand Attributes,the Consequences Obtained from Using