_____ advertising associates the experience of using an advertised brand with a unique set of psychological characteristics that typically would not be associated with the brand experience to the same degree without exposure to the advertisement.

Question

Quizplus · Accepted Answer

Transformational advertising aims to create a strong emotional connection between the consumer and the brand by associating the experience of using the brand with a unique set of psychological characteristics. This is done through storytelling, imagery, and other creative elements that go beyond simply conveying information about the product. The goal is to create a sense of identity or aspiration around the brand that consumers want to align themselves with, leading to increased loyalty and engagement.

_____ Advertising Associates the Experience of Using an Advertised Brand