In the creative brief,the brand management team must clearly articulate the brand's _____.

Question

Quizplus · Accepted Answer

The creative brief should clearly articulate the brand's meaning or essence, which includes its emotional associations, values, and personality. This helps inform the creative team's strategy and execution. While price, benefits, features, and distribution are important aspects of marketing a brand, they are not the primary focus of the creative brief, which is geared towards creative development.

In the Creative Brief,the Brand Management Team Must Clearly Articulate