Those performing the "creative" function in the advertising-development process must know the audience for the advertisements they are to create.This "audience" is also referred to as the _____.

Question

Quizplus · Accepted Answer

The term "target market" refers to the specific group or demographic that the advertisement is intended to reach and appeal to. This is crucial for those in the creative function to understand, as it influences the overall message, tone, and style of the ad. The other options (A, B, D, E) do not accurately describe the audience for the advertisements.

Those Performing the "Creative" Function in the Advertising-Development Process Must