A document designed to channel copywriters' and other creatives' efforts toward a solution that will serve the interests of the client is known as a(n)_____.

Question

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A creative brief is essentially a document that outlines the goals, objectives, and target audience for a particular advertising or marketing campaign. It is designed to guide the efforts of copywriters and other creatives toward a solution that will effectively serve the interests of the client. The brief typically includes information on the product or service being advertised, the target audience, the competitive landscape, and any relevant brand guidelines or messaging. By providing a clear direction for the creative team, the brief helps to ensure that the resulting advertising copy or other creative work is on-message and aligned with the client's goals.

A Document Designed to Channel Copywriters' and Other Creatives' Efforts