According to the MECCAS model,the value orientation of an advertising style,or the end-level to be focused on in the advertising,is its _____.

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The MECCAS model (Means-End Conceptualization of Components for Advertising Strategy) identifies the "driving force" as the value orientation or the end-level that the advertising aims to focus on, linking product attributes to consumer values.

According to the MECCAS Model,the Value Orientation of an Advertising