Which form of advertising focuses not on specific brands but on a corporation's overall image or on economic or social issues relevant to the corporation's interests?

Question

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Corporate advertising focuses on promoting the overall image of a corporation or on economic or social issues relevant to the corporation's interests, rather than on specific brands or products. Advocacy advertising, on the other hand, promotes a particular point of view or cause. Non-profit advertising promotes the interests of non-profit organizations, while primary and secondary advertising are not commonly used terms in advertising.

Which Form of Advertising Focuses Not on Specific Brands but on a Corporation's