_____ involves in-depth,one-on-one interviews that typically last between 30 minutes to more than one hour and attempts to get at the root,or deep,reasons for why individual consumers buy certain products and brands.

Question

Quizplus · Accepted Answer

The technique described in the question is known as laddering. It involves in-depth interviews to understand the underlying reasons for consumer behavior, rather than just surface-level responses. Chaining refers to the process of asking a series of related questions, while dissecting and unraveling imply taking apart or analyzing something in detail. Peeling is not a common term used in market research.

_____ Involves In-Depth,one-On-One Interviews That Typically Last Between 30 Minutes