Products sometimes receive the explicit or tacit support of noncelebrities,also known as typical-person endorsers.
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Q14: Expertise refers to the knowledge,experience,or skills possessed
Q15: Internalization occurs when the receiver accepts the
Q16: A celebrity endorser will not be perceived
Q17: The source attribute of attractiveness is associated
Q18: When consumers find something in an endorser
Q20: Compliance occurs when individuals are persuaded by
Q21: Humor can detract from or enhance the
Q22: What is funny in one region of
Q23: Humorous ads are more effective than nonhumorous
Q24: The effects of humor can differ due
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