Research has shown that music appears to be effective in creating customer moods and stimulating buying preferences and choices.

Question

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Numerous studies have shown a correlation between music and customer behavior, including mood and buying preferences. Certain types of music can create a relaxed, pleasantly paced environment that encourages customers to stay longer in a store, whereas other types of music may inspire a sense of urgency or excitement that drives customers to make quicker and more impulsive purchases.

Research Has Shown That Music Appears to Be Effective in Creating