The source attribute of power leads to the receiver processing mode of ______.
A) compliance
B) identification
C) internalization
D) similarity
E) attitude change

Question

The source attribute of power leads to the receiver processing mode of ______.
A) compliance 
B) identification 
C) internalization 
D) similarity 
E) attitude change

Quizplus · Accepted Answer

The source attribute of power typically leads to the receiver processing mode of compliance, where the receiver may agree with or obey the source due to the power or authority that the source holds, rather than because of agreement with the content of the message itself.

The Source Attribute of Power Leads to the Receiver Processing