What is the fundamental issues advertisers should consider when using fear in advertising?
A) determining the audience's perceived response efficacy
B) determining how intense the threat should be
C) determining the audience's perceived self-efficacy
D) establishing the perceived threat
E) establishing social disapproval

Question

What is the fundamental issues advertisers should consider when using fear in advertising? 
A) determining the audience's perceived response efficacy 
B) determining how intense the threat should be 
C) determining the audience's perceived self-efficacy 
D) establishing the perceived threat 
E) establishing social disapproval

Quizplus · Accepted Answer

The Answer of What is the fundamental issues advertisers should consider when using fear in advertising? 
A) determining the audience's perceived response efficacy 
B) determining how intense the threat should be 
C) determining the audience's perceived self-efficacy 
D) establishing the perceived threat 
E) establishing social disapproval

What Is the Fundamental Issues Advertisers Should Consider When Using