A primary factor executives consider when making their celebrity-selection for endorsements decision is _____.
A) how much it will cost to acquire the celebrity's services
B) celebrity and audience matchup
C) celebrity and brand matchup
D) celebrity credibility
E) celebrity attractiveness

Question

A primary factor executives consider when making their celebrity-selection for endorsements decision is _____.
A) how much it will cost to acquire the celebrity's services 
B) celebrity and audience matchup 
C) celebrity and brand matchup 
D) celebrity credibility 
E) celebrity attractiveness

Quizplus · Accepted Answer

The Answer of A primary factor executives consider when making their celebrity-selection for endorsements decision is _____.
A) how much it will cost to acquire the celebrity's services 
B) celebrity and audience matchup 
C) celebrity and brand matchup 
D) celebrity credibility 
E) celebrity attractiveness

A Primary Factor Executives Consider When Making Their Celebrity-Selection for Endorsements