The implementation of the SAU system made it possible for advertisers to purchase any one of 56 standard ad sizes to fit the advertising publishing parameters of all newspapers in the United States.
Correct Answer:
Verified
Q2: Simmons and MRI produce annual reports of
Q3: A magazine's media kit provides readership profiles of
Q4: The Newspaper Advertising Association offers a variety of
Q5: Newspapers historically had been the leading advertising
Q6: A limitation of magazine advertising is the
Q7: National advertising is clearly the mainspring of
Q8: An index of 175 for a given
Q9: Count a magazine's subscriptions to determine a magazine's
Q10: There are eight column widths in newspapers.
Q11: Station format is a major consideration in
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