A strength of magazine advertising is its creative ability to get consumers involved in ads.
Correct Answer:
Verified
Q7: National advertising is clearly the mainspring of
Q8: An index of 175 for a given
Q9: Count a magazine's subscriptions to determine a magazine's
Q10: There are eight column widths in newspapers.
Q11: Station format is a major consideration in
Q13: Magazines are a poor source for providing
Q14: Advertisers use the CPM measure to compare
Q15: Short lead times is a disadvantage of
Q16: Lack of flexibility is a limitation of
Q17: No one specific advertising medium is always
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