Lack of flexibility is a limitation of newspaper advertising.
Correct Answer:
Verified
Q11: Station format is a major consideration in
Q12: A strength of magazine advertising is its
Q13: Magazines are a poor source for providing
Q14: Advertisers use the CPM measure to compare
Q15: Short lead times is a disadvantage of
Q17: No one specific advertising medium is always
Q18: Advertisements placed ROP (run of press)means that
Q19: The best medium,or combination of media,is determined
Q20: A strength of magazine advertising is that
Q21: Network television advertising,although expensive in terms of
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