Network television advertising,although expensive in terms of per-unit cost,can be a cost-efficient means to reach mass audiences.

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Despite the high per-unit cost of network television advertising, it can be cost-efficient because it has the potential to reach large audiences. The cost per viewer can be lower than other types of advertising such as print or digital media. In addition, television advertising may have a greater impact on brand recognition and awareness than other forms of advertising.

Network Television Advertising,although Expensive in Terms of Per-Unit Cost,can Be