Because radio is a form of mass media, radio advertising can't reach prospective customers on a personal and intimate level.
Correct Answer:
Verified
Q21: Network television advertising,although expensive in terms of
Q22: Which of the following is a major
Q23: When researching the amount advertisers should pay
Q24: An advantage of radio advertising is short
Q25: What is the purpose of the NAA?
A) It
Q27: Many advertising campaigns use radio as a
Q28: The National Advertising Bureau has made great
Q29: Julian recorded his favorite television program and
Q30: Radio listeners remain on a radio station during
Q31: The best medium for demonstrating product features
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