In terms of target audience CPM,radio advertising is considerably more expensive than other mass media.
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Verified
Q27: Many advertising campaigns use radio as a
Q28: The National Advertising Bureau has made great
Q29: Julian recorded his favorite television program and
Q30: Radio listeners remain on a radio station during
Q31: The best medium for demonstrating product features
Q33: More than any other medium,television is able
Q34: Infomercials account for nearly one-fourth of the
Q35: The cost of network television advertising has
Q36: Nielsen Audio is the major service at both
Q37: The traditional Nielsen Audio and Nielsen systems
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