TV program ratings in local markets primarily use _____ to collect information regarding audience viewing habits and the composition of households that view particular programs.
A) tracking devices
B) radar scans
C) people meters
D) paper diaries
E) program monitors
Correct Answer:
Verified
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A) the
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Q80: Which of the following measures magazine readership?
A) Nielsen
Q81: A TV set-top box that requires consumers
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Q84: When a viewer switches to another channel
Q85: Consumers consider _ to be the most
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