A strength of radio advertising is _____.
A) the ability to reach segmented audiences
B) the ability to reach prospective customers on a personal and intimate level
C) low cost per thousand
D) short lead-times
E) All of these are correct.
Correct Answer:
Verified
Q72: The two media that are most effective
Q73: One of the primary purposes for brand
Q74: The best medium to leverage television advertising
Q75: Which of the following is NOT a
Q76: The cost of network television advertising depends
Q78: Bonnie needs information for local radio ratings.She
Q79: The period preceding and following prime time
Q80: Which of the following measures magazine readership?
A) Nielsen
Q81: A TV set-top box that requires consumers
Q82: TV program ratings in local markets primarily
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents