All of the following are possible objectives of social media campaigns except _____.
A) enhance public relations
B) explore social media
C) offer deals
D) launch a cause
E) elicit consumer-generated stories

Question

All of the following are possible objectives of social media campaigns except _____.
A) enhance public relations 
B) explore social media 
C) offer deals 
D) launch a cause 
E) elicit consumer-generated stories

Quizplus · Accepted Answer

Exploring social media is not a specific objective for a campaign. It could be viewed as a starting point or a preliminary step in planning a campaign, but it is not a measurable or targeted objective. The other objectives listed (enhancing public relations, offering deals, launching a cause, eliciting consumer-generated stories) are all specific and measurable goals for a social media campaign.

All of the Following Are Possible Objectives of Social Media